The November Advertisement of the Month is not for a product but rather people. Published in Electronics in September 1969, it’s an appeal for new employees. During the 1960s and 1970s Tektronix ran this and similar ads in trade magazines to attract new talent to the company in order to maintain its impressive growth. The photos highlighted an interesting place to work as well as the virtues of living in Oregon. From 1952 to 1982 the worldwide headcount of Tektronix employees went from around 1,000 to over 24,000.

We think we recognize several employees in the photo: R. Michael “Bob” Johnson, with the pipe; John Gates, at the chalkboard to his left; Larry Simpson in the lower right corner and Hiro Moriyasu to his left. If you have alternate suggestions or can identify the man seen in profile on left, please contact the museum.

Advertisements of the Month: Sept 2025 - Present.